Client: Diwan Indian Restaurant Port Washington
Industry: Restaurant / Food Business
- Increase online orders and reservations
- Drive high-quality traffic to website
- Improve conversion rate at lower cost
- Total Spend: $3,088 (~₹2.5 Lakhs)
- Campaign Duration: ~1 Month
- High-Intent Keyword Targeting
- Focused on “restaurant near me”, “order food online”, cuisine-specific keywords
- Used location-based targeting for better intent capture
- Ad Optimization
- Created multiple ad variations (offers, discounts, best-rated messaging)
- A/B tested headlines and CTAs
- Landing Page Alignment
- Optimized landing pages for mobile users
- Clear CTA: Order Now / Book Table
- Budget Optimization
- Allocated higher budget to top-performing keywords
- Paused low-performing ad groups
- Conversion Tracking
- Implemented tracking for orders and form submissions
- Optimized campaigns based on real conversion data
- Generated 198 conversions within budget
- Maintained low CPC ($0.49) → cost-efficient traffic
- Achieved strong visibility with 168K+ impressions
- Improved customer acquisition through targeted campaigns
- Local intent keywords drive maximum ROI for restaurants
- Mobile-first optimization is critical for food businesses
- Continuous keyword and budget optimization improves performance
