Client: My Dental Centre – Gurgaon (Multi-service clinic)
Industry: Healthcare
- Generate appointment-ready leads
- Improve conversion efficiency
- Build a consistent lead inflow system
- Reduce wastage from low-intent traffic
- Total Spend: ₹1,04,000+
- Duration: ~3–4 Months
- Platform: Google Ads (Search Focused)
Intent-Layered Search Architecture
Instead of running broad campaigns, we built a multi-layered intent structure:
- Tier 1: Immediate need-based searches (high urgency)
- Tier 2: Solution-aware users exploring treatment options
- Tier 3: Brand + discovery layer (controlled scaling)
This ensured I captured users across decision stages, not just top-of-funnel traffic.
Precision Targeting (Hidden Edge)
- Geo-focused targeting (clinic radius optimization)
- Time-based bid adjustments (peak inquiry hours)
- Device-level optimization (mobile-heavy traffic)
Result: Higher conversion probability without increasing spend
Conversion-Focused Experience
- Direct call integration from ads
- Simplified landing flow (low friction)
- Trust signals (service credibility, location relevance)
Smart Optimization Layer
- Continuous pruning of non-performing queries
- Budget shifted dynamically toward high-response clusters
- Learning-based bid adjustments over time
(Exact keyword mapping intentionally abstracted to maintain strategic advantage)
- Clicks: 6,090+
- Conversions: 82 measurable but some of the GBP conversions are non measurable.
- Avg CPC: ₹17.11
- Total Spend: ₹1.04L
- Top campaign contributed majority of conversions with high CTR (~9–10%)
- Secondary campaigns supported scaling while maintaining efficiency
- Experimental campaign validated new intent pockets
- Cost Per Conversion ≈ ₹1,268
- Strong performance for a high-value healthcare service
- Strong dominance in local intent searches (Gurgaon-specific)
- 📉 Maintained low CPC while targeting competitive category
- 📈 Built consistent lead inflow system (not spikes)
- ⚡ High CTR indicates message-market fit
