Client: Sizzling Career Solutions Pvt. Ltd.
Industry: Study Abroad / Immigration Services
- Generate high-quality leads for study abroad programs
- Reduce Cost Per Lead (CPL)
- Improve lead-to-conversion quality
- Monthly Ad Spend: ₹60000
- Platforms: Meta Ads (Facebook & Instagram), Google Ads.
- Full-Funnel Approach
- Top Funnel: Awareness campaigns (video + engagement ads)
- Mid Funnel: Consideration campaigns (traffic + lead forms)
- Bottom Funnel: Conversion campaigns (high-intent audiences)
- Audience Targeting
- Students aged 18–30 interested in studying abroad
- Custom audiences (website visitors, past leads)
- Lookalike audiences for scaling
- Parentof the Students
- High income
- Creative Strategy
- AI-generated ad copies using prompt engineering
- Video creatives explaining visa success stories
- Emotional + aspirational messaging
- Landing Page Optimization
- Dedicated landing pages for each country/service
- Clear CTA + lead capture forms
- Integrated GA4 & GTM tracking
- Optimization
- A/B testing creatives and headlines
- Budget reallocation to high-performing campaigns
- Continuous CPL and conversion rate monitoring
- +40% increase in qualified leads
- Reduced CPL by 25–30%
- Reduced CPC from rs. 85 to the Range of Rs.19 – 50
- Improved lead quality (higher conversion rate)
- Increased overall ROI through better budget utilization
